Artificial Intelligence

Empowering business and policy leaders to prepare for the disruptive forces of generative AI

The rapid advancement of artificial intelligence, particularly in the field of generative models, is transforming industries and societies in unprecedented ways. These technologies are not only creating new opportunities but also posing significant challenges and disruptions. We are employing advanced analytics and comprehensive research to delve into these transformations and their implications for businesses and policymaking. Collaborating with industry leaders and policymakers, we are translating these profound insights into strategic actions through the Generative AI initiative.

How Generative AI Is Transforming Business And Society
To reap the benefits of generative AI, companies should embrace a people-first approach, investing in workers as much as, if not more than, the technology
In Graphics
Workforce Usage
Consumer Marketing Potential
Worker Concerns About AI

Generative AI use skyrockets across the world


How often are you using generative AI in your current job?
% all employees, by country

Source: Oliver Wyman Forum Generative AI Survey, October–November 2023, 16 countries, N=16,033

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Consumers of all ages are interested in generative AI’s potential to provide tailored marketing

% of respondents who would use generative AI produced marketing pamp lets to inform them of deals, by generation

Question: “Assuming AI works well, would you be interest d in using AI to inform you of the best deals of the week in marketing pamphlets based on past purchases?”
Source: Oliver Wyman Forum Generative AI Survey, October–November 2023, 16 countries, N=16,033

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Data privacy and cybersecurity concerns reign supreme

% of respondents who selected concern

Source: Oliver Wyman Forum Generative AI Survey, October-November 2023, 16 countries, N=16,033

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