Global Consumer Sentiment

Helping the public and private sectors better understand and serve consumers’ most pressing needs

COVID-19 dramatically impacted society, quickening trends and shifting human behavior at a speed and scale rarely seen before. We are using quantitative analysis and extensive research to better understand these changes and the impact on consumer attitudes and motivation. Working with public and private sector partners, we are turning these cutting-edge insights into action through the Global Consumer Sentiment initiative. 

Gen Z Research
What Business Needs To Know About The Generation Changing Everything
Why It Matters
Gen Z is the largest and most disruptive generation ever, and their behaviors will reward companies that tap into their zeitgeist
Conversations
Feature Events
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The New Thinkers, Dreamers, and Doers Shaping Our Future
To be scheduled

Date TBD
Invite-only event
Hong Kong, China



The pandemic dramatically impacted the way your employees and customers think about and react to the world. Our event – The New Thinkers, Dreamers, and Doers Shaping Our Future – is an interactive evening of insights and art for C-suite, board members, and other senior leaders in Hong Kong to explore these changes and the impact they are having on business.

 

These emerging workers and consumers are based on more than two years of research and over 150,000 voices. Explore who the new disruptors are and how businesses can adapt.

Find Out More
In Graphics
Climate Consumerism
The Key to Retaining Young Talent
How Social Media Influences Retail Investing
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