Global Consumer Sentiment

Helping the public and private sectors better understand and serve consumers’ most pressing needs

COVID-19 dramatically impacted society, quickening trends and shifting human behavior at a speed and scale rarely seen before. We are using quantitative analysis and extensive research to better understand these changes and the impact on consumer attitudes and motivation. Working with public and private sector partners, we are turning these cutting-edge insights into action through the Global Consumer Sentiment initiative. 

The Forum Approach
Building Our New Consumer Future
Why It Matters
COVID-19 has shaken the world profoundly. Business and government need deep insight into what consumers and citizens are thinking to build a better future.
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