Global Consumer Sentiment

Helping the public and private sectors better understand and serve consumers’ most pressing needs

COVID-19 dramatically impacted society, quickening trends and shifting human behavior at a speed and scale rarely seen before. We are using quantitative analysis and extensive research to better understand these changes and the impact on consumer attitudes and motivation. Working with public and private sector partners, we are turning these cutting-edge insights into action through the Global Consumer Sentiment initiative. 

What 300,000 Voices Tell Us About The Next Era Of Global Change
Why It Matters
Our five-year global survey reveals how people’s values and attitudes about health, work, finances, and AI have shifted, rewriting the rules for business.
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Climate Consumerism
The Key to Retaining Young Talent
How Social Media Influences Retail Investing
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