Global Consumer Sentiment

Helping the public and private sectors better understand and serve consumers’ most pressing needs

COVID-19 dramatically impacted society, quickening trends and shifting human behavior at a speed and scale rarely seen before. We are using quantitative analysis and extensive research to better understand these changes and the impact on consumer attitudes and motivation. Working with public and private sector partners, we are turning these cutting-edge insights into action through the Global Consumer Sentiment initiative. 

Gen Z Research
What Business Needs To Know About The Generation Changing Everything
Why It Matters
Gen Z is the largest and most disruptive generation ever, and their behaviors will reward companies that tap into their zeitgeist
Conversations
Feature Events
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Oliver Wyman Forum At SXSW: The New Consumers Redefining Travel
March 13

Monday, March 13, 2023
Panel discussion
SXSW, Austin, Texas

Consumers emerged from COVID newly focused on wellness, the climate, and time with friends and family. They also have a new group of colleagues: Gen Z, the most diverse and educated generation in history. Today’s consumers want to travel, but they expect venues to be cleaner and adventures to benefit their health and the planet.

 

Join us at SXSW's first event in the travel and leisure track to meet these new consumers and learn from industry leaders about how they match their customers' needs. You’ll learn about travelers like the Virtual Natives working dockside rather than deskside, the Climate Catalysts counting their carbon footprint from travel, and the Wellness Protagonists using tech for self-care. 

 

These personas are based on more than two years of research and over 150,000 voices. Explore who the new disruptors are and how businesses can adapt.

Find Out More
In Graphics
The Key to Retaining Young Talent
How Social Media Influences Retail Investing
Climate-conscious Consumers are Speaking With Their Wallets
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