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Gen Z

Gen Z

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Empowering business to better understand and serve Gen Z’s most pressing needs as employees and consumers.

What Business Needs To Know About The Generation Changing Everything

Gen Z is the largest and most disruptive generation ever, and their behaviors will reward companies that tap into their zeitgeist

Gen Z Research

Speaking Gen Z: How Banks Can Attract Young Customers

By Rupal Kantaria

Transforming Healthcare

How Gen Zers Are Reshaping The Healthcare Industry

By Sam Glick

Q&A

Leaders Need To Inspire Young Workers To Retain Them

By Simon Luong

Gen Z Featured In Our Newsletter

Demanding and in-demand workers disrupting the working world

Meet Your New Team

Appealing to Gen Z's values Get personal and keep it real

How To Win Gen Z Customers

Aligning HR and business leaders Provide Growth and flexiblity

How To Connect With Gen Z Workers — Before It’s Too Late

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Global Finance

Dollar Issues Old And New Seen Posing Risks

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Future Of Work

What Generational Habits Reveal About The Changing Nature Of Work

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Green Energy

Why Europe’s Energy Transition Is As Vital As Ever

By Rupal Kantaria

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Workforce Transformation

Employees Share Where AI Adoption Has Hit Critical Mass

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Private Sector Innovation

Three Ways Cities Can Accelerate Towards The Future Of Transport

By Dr. Andreas Nienhaus, and Guillaume Thibault

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Q&A

How Business Leaders Should Manage In A World Of Outrage

By Rupal Kantaria

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All Content

In Graphics

Hitting The Road — And Driving The Travel Business

Gen Z Job Seeking Grows Despite Uncertainty

Gen Z Shows Up Early To Invest

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