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Gen Z

Gen Z

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Empowering business to better understand and serve Gen Z’s most pressing needs as employees and consumers.

What Business Needs To Know About The Generation Changing Everything

Gen Z is the largest and most disruptive generation ever, and their behaviors will reward companies that tap into their zeitgeist

Gen Z Research

Speaking Gen Z: How Banks Can Attract Young Customers

By Rupal Kantaria

Transforming Healthcare

How Gen Zers Are Reshaping The Healthcare Industry

By Sam Glick

Q&A

Leaders Need To Inspire Young Workers To Retain Them

By Simon Luong

Gen Z Featured In Our Newsletter

Demanding and in-demand workers disrupting the working world

Meet Your New Team

Appealing to Gen Z's values Get personal and keep it real

How To Win Gen Z Customers

Aligning HR and business leaders Provide Growth and flexiblity

How To Connect With Gen Z Workers — Before It’s Too Late

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Personal Finance

Generative AI Can Make Personal Finance More ... Personal

By Adrian Oest, and Lucia Uribe

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Transit Chief Q&A

San Francisco Merges High- And Low-Tech Mobility In Its Rebound

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SXSW Takeaways

Urban Mobility Needs Tech, Guardrails, And A Human Touch

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Women Workers And AI

Women Are Falling Behind On Generative AI In The Workplace. Here's How To Change That

By Ana Kreacic, and Terry Stone

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CEO Interview

How Hong Kong’s Mass Transit System Can Get More Sustainable

By Dr. Andreas Nienhaus, and Imke Wouters

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Leadership

What Business Can Learn From Cultural Influencers

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All Content

In Graphics

Hitting The Road — And Driving The Travel Business

Gen Z Job Seeking Grows Despite Uncertainty

Gen Z Shows Up Early To Invest

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