Many executives are bracing for the possibility of a recession, as early signals suggest shifting sentiment and rising commercial caution. From pricing strategies to sourcing decisions, companies are already adjusting in ways that hint at broader economic recalibration.
Soft indicators have been raising eyebrows: Consumer sentiment, business confidence, and trade volumes show pessimism.
In recent weeks, stock markets have begun to recover. Prediction markets are now split on whether a recession is on the horizon.
Amid this uncertainty, companies are taking action to mitigate exposures and increasing commercial discipline.
