Equip yourself with more insights as you explore. For those interested in other tracks at SXSW, we invite you to dive into the other New People personas.
Insights For The Cannabis And Psychedelic SXSW Tracks
The Psychedelic Explorer is a growing consumer base that's destigmatizing mental healthcare and accelerating the adoption of psychedelics for therapeutic purposes. With a plethora of extant startup ventures and robust investment interest, some are predicting the psychedelic sector will represent a >$10 billion market opportunity within the next five years.
Insights For The Tech Industry And XR & Metaverse SXSW Tracks
The Citizens of the Metaverse are consumers on the cutting edge of every technological frontier. They want to enhance what they already use the internet for, then expand into unchartered territory. Willing to pay to play, they are molding a new market and will shape how the metaverse emerges and becomes enmeshed into a global future.
Insights For The Markets & Economies SXSW Track
The Hivemind Investors are those for whom social media drives investment decisions. Investing has become a way for them to find and build community, democratize financial markets and investing, and prove themselves capable of navigating the financial world. Through their sheer size alone, they have significant sway over the markets.
The Digital Bloomers are those over 45 who entered the digital ecosystem due to Covid-19. They adopted a variety of new digital behaviors, from ordering groceries and banking online to connecting with loved ones via video chat. This is the group whose altered behavioral profile will ensure the ways we work, interact, and do business do not return to their pre-pandemic norms.
Insights For The Workplace Revolution SXSW Track
The New Collars are blue-collar workers who used the pandemic to learn new skills so that they could find better jobs. Their transcendence of single-collar careers is helping lead a labor revolution. Blue-collar work remains a crucial component of the global economy, and while wages are rising, employers must act swiftly to close the gap between job demand and workers available given the accelerating departures.