High inflation rates aren't stopping Gen Z from prioritizing travel experiences over other expenses. Despite feeling significantly impacted by inflation, over 60% of this demographic is cutting back on items like apparel to make room for travel in their budgets.
As Gen Z grows more financially independent, their values and preferences are shaping consumer habits and driving changes in personal finance. Brands and financial institutions need to take note and adapt their strategies to better connect with this influential group.
Inflation Fails To Deter Gen Z's Passion For Travel Experiences
April 30, 2023