Gen Z's Privacy Paradox In The Era Of Social Media

As the first true digital natives, Gen Zers are more vigilant than other generations in protecting their data, using incognito browsers and even giving inaccurate personal info online. But when it comes to social media, they are more likely to divulge information to get personalized experiences. Contradiction, or nuanced users? 

Gen Z is almost 50% more likely than other generations to take online privacy measures, but on social media, they're more willing to share personal data.