AI And Social Media Are Reshaping Investment Guidance

Consumers are using AI more for financial planning and advice, while social media is a key investment driver for Gen Z

While gold, silver, and bitcoin experienced their worst week in years, here’s what’s actually reshaping markets:

The guidance layer is getting rewired.

That creates upside (access, personalization) and risk (bad incentives, overconfidence). The next era will reward firms that pair better guidance with clearer accountability. 

Exhibit showing that 43% of Gen Zers use social media for investment purposes -- the highest percentage among all generations.
Exhibit showing a 33% overall global growth between 2023 and 2025 among those who say they use AI for financial planning and advice.