Would you use generative AI for help with large financial decisions?
Our latest research finds that 40% of Gen Zers and millennials say they would prefer AI over humans for financial planning and advice, particularly for planning that is in line with their values. As trust in gen AI grows, it has potential to ease fears and help consumers to feel empowered. But some human qualities cannot be replaced by technology: survey respondents would still prefer a human financial advisor for secure and reliable advice, and reducing stress and anxiety.
Financial advisory must adapt to stay relevant.
Generative AI Is Gen Zers And Millennials' New Wealth Advisor
April 24, 2024