Amit Sabharwal is a Senior Partner at Lippincott. He blends business strategy, data analytics, and customer psychology to help clients develop brands, create new products, and improve customer experience. Amit trained as a scientist but knows that decisions involve rational and emotional behaviors. “I’m involved with the Forum because I believe that human perspective is vital to understanding how market opportunities evolve.” When he’s not working, Amit enjoys hiking, running, and cooking with his wife and two sons. He has a B.A. in mathematics and economics from Yale University and an M.B.A. in finance and marketing from the Kellogg School of Management, Northwestern University.